SEA marketing is a large part of online business success. Paid ads are one of the most successful and popular digital marketing methods.
So what is SEA in marketing? SEA in digital marketing refers to the ad payment strategy on search engines like Google, Bing, Yahoo, etc.
What Is It?
- SEA, or “search engine advertising,” mentions a form of paid marketing that helps businesses show their ads to search engines by paying for ad text to seem at the top of search results.
- It is a pay-per-click (PPC) advertising method in which marketers bid on relevant search queries and pay for each click their ad receives.
- This definition of SEA refers to a marketing style based on paid ads, which makes it different from SEO (which focuses only on organic results based on better search algorithm performance).
- Numerous marketers use this advertising style as “PPC” or “paid search,” and SEA marketing is usually interchangeable with these terms.
- However, PPC refers to a generally defined advertising model used all over the web, not just search engines.
- Pay-per-click style ads appear not only on search engines but also on popular social media platforms, shopping search channels, third-party ad partner websites, videos, and more.
- The meaning of SEA marketing refers specifically to the style of PPC ads offered by search engines. This definition of SEA refers to ads that appear on Google or Bing.
What is SEA in marketing?
- Be patient because we are going to use even more acronyms. SEA mentions “search engine advertising” that exists as a branch of SEM.
- SEM mentions searching engine management, the umbrella term for the marketing world, including SEO and PPC.
Brands and companies use search engines for business growth and drive more traffic to their site. SEM includes SEO and [SEA marketing] (see what we mean by acronyms?).
- And as explained above, this definition of digital [marketing SEA] refers to ads that work on the pay-per-click model.
- Each time a search engine clicks your ad, you pay the bid amount (usually from a few cents to a maximum of a couple of dollars).
- By bidding on search keywords, marketers compete for the opportunity to have their ads appear in search results with search terms that are important and relevant to their business.
- Since Google and Bing only offer these ads like PPC, the most incredible people understand that “[SEA marketing]” and “search engine PPC” mean essentially the same thing.