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On page SEO in WordPress
On page, SEO in WordPress is signal sent by web admin to search engines about the page’s relevancy.
We send the signals to communicate quality and relevancy signals to the search engines to assist them rank since when you look at search engines.
Search engines have developed an algorithm. Utilizing this algorithm, they try to rank websites that are good for their users.
What Is On-Page SEO?
An on-page SEO is extra of relevancy signs and more minor quality signals. Since when you think about it, we cannot tell Google that our web pages are good quality.
That is rather that our users have to decide. If you consume great content on your website, most of your off-page SEO will done by your users since they will link to the site if it is of good quality. Then they will part it on social media.
As an effect, they will do many more activities under the off-page Optimization. Here’s a backlinks video explaining all aspects of on-page SEO below.
The signs sent by the users of your website to the search engines are more about the website’s quality and what you are sending is that you are going to give the correct title.
You will put the right content and whatever you are doing on the back-end of your website is more of relevancy signals.
Black-Hat SEO Technique
- So numerous think about Black Hat SEO practices earlier a few years back. Let’s say 5-10 years back.
- What web admins used to do is that they used to lie to search engines around the relevancy of their website or quantity of their website.
- For example, search engines used to rank websites earlier by looking at the keywords present in the article.
- Earlier, web admins used to put many keywords in their web pages even if the keywords are not relevant and if the article is put up so that users cannot read the article.
- Because it has many keywords together, they used to get high rankings on the search engine. Another way they used it is that they built links on their own and tried to increase social shares on their own.
E.g: if you have content that is not of good quality and good relevancy and if you’re responsible for some tricks to rank these web pages on the search engines.
- These tricks, which are not in the users’ best interest, are known as Black Hat SEO.
- I wouldn’t roughly Black hat SEO practices are no lengthier possible, but I would say it’s no longer relevant or no longer helpful to do it because these are not long-term strategies.
Various Factors Of On-Page SEO
Now, let’s discuss several on-page SEO factors and how To Do On-Page SEO For A WordPress Website.
Here are 5 significant aspects of on-page SEO that need to take care of.
1. Website Page Speed
- First, we will talk about Website Page Speed. Page Speed is one of the essential on-page SEO factors.
- When someone searches for a keyword in Google, five different websites appear in the search results. They probably want to visit a website that loads fast.
- Several factors affect page load speed, like JavaScript, CSS, or images. Near are several tools available such as Gtmatrix, where you check or fix your website loading speed.
2. Title Tag
- The second significant factor is the Title Tag, which is the title of your website or an article that seems on search engine results pages (SERPs) or browser bar.
- As the clickable headline for a given result and is essential for usability SEO social sharing.
- A title tag necessity does not exceed 70 characters, or the search engine will display an ellipsis, “…” to suggest that a title tag has been cut off.
3. Meta Description
- The third is the Meta description, which you see on the search result pages below the keyword URL.
- Trendy the search engine result pages, the title seems first, formerly you consume the URL, and next to the URL, you consume the meta description.
- Though meta description tags do not help you get search engine rankings, they are vital in gaining operator click-through from search engine result pages (SERPs).
- These 160 characters are the webmaster’s chance to advertise content to searchers and let them know precisely what the page has to offer about what they’re looking for.
4. H1 and H2 Tags
- Later checking the meta description, it’s vital to check for the H1 and H2 heading tags. These are heading tags within your website.
- If you have a heading-based article, you need to wrap it under the H1 and H2 heading tags.
- Title tags play a significant role in structuring user experience (UX) and SEO content. Search engines mostly take keywords from range, heading tags, and titles to develop the context of a web page.
5. Keywords
- Though doing on-page SEO, we need to take care of the keywords in the URL. A well-crafted URL delivers both visitors and search engines an easy-to-understand sign of what the web page is all about.
- If your URL is keyword-rich, Google will highlight those keywords in bold. Utilizing URLs that include keyword improves the site’s search visibility and click-through rate.
Also Read: Marketing psychology – Improve Marketing, Action Paralysis, and More